Untitled
Apr 17, 2002 12:00 PM
| The Mills Corporation 1300 Wilson Blvd. Suite 400 Arlington, VA 22209 (t) 703-526-5109 (f) 703-526-5199 www.millscorp.com |
Location: Lawrenceville, Georgia
Size: 1.4 million sq. ft. Category: New Centers Firm: The Mills Corporation Developer/Owner: The Mills Corporation |
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The exterior of
the mall is designed with graphic patterns that combine with
architectural elements to create "Mills" brand presentation. Each mall
entrance is designed with a unique feature. This is intended to help
the customer recognize the locations of the mall entrances, but also to
remember where they entered the building. Entrance number six --
DISCOVER -- is the main entrance on the south side of the mall and a
tribute to the center's naming rights partner, Discover Card. DISCOVER
is spelled out in whimsical sculptural letters that act as a
larger-than-life portal into the fantastic world of Discover
Mills.
Inside, the "Georgia Style
Neighborhood" features contemporary elegance. It's a fashion oasis
comprised of upholstered benches and dramatic chandeliers of mirrors
and lights. Sports and music annex areas are located in the "Georgia
Walk of Fame"SM neighborhood. Each features rotating exhibits filled
with memorabilia, photographs and video footage on loan from the larger
Georgia Music and Sports Halls of Fame located in Macon, Georgia. The
Georgia High School Sports Court celebrates local high school athletes.
The "Coca-Cola Polar Palace" is an interactive fantasyland for kids,
allowing families to play and rest alongside the lovable Coke Polar
Bears.
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The exterior of
the mall is designed with graphic patterns that combine with
architectural elements to create "Mills" brand presentation. Each mall
entrance is designed with a unique feature. This is intended to help
the customer recognize the locations of the mall entrances, but also to
remember where they entered the building. Entrance number six --
DISCOVER -- is the main entrance on the south side of the mall and a
tribute to the center's naming rights partner, Discover Card. DISCOVER
is spelled out in whimsical sculptural letters that act as a
larger-than-life portal into the fantastic world of Discover
Mills.









