Untitled
Apr 17, 2002 12:00 PM
| JGA, Inc. 29355 Northwestern Hwy. Suite 300 Southfield, MI 48034 (t) 248-355-0890 (f) 248-351-3062 www.jga.com |
Location: Brea, California
Size: 2,771 sq. ft. Category: New Retail Stores Firm: JGA, Inc. Developer/Owner: Betsy McLaughlin |
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 The project's
objective was to create an empowering brand and store environment for
the on-trend, plus-size woman that reflects the evolving Gen X and Y
alternative culture. Inspired by a mythological after-hours club in New
Orleans, Torrid is dark and romantic, eclectic and textural.
The storefront is a dramatic gateway to the Torrid lifestyle. Beckoning shoppers inside, a backlit red translucent glass panel is accented with handcrafted metal elements emulating the curvaceous hourglass shape of the Torrid woman. A mosaic porcelain tile floor of jewel tones and metallics sets the keynote for the color palette. Unique fixturing, such as armoires that one might find in the French Quarter, have a mix-and-match quality. These hand-painted, overscaled pieces anchor various departments within the space. At the store center, a large bronze metallic drape divides departments. The shoe area features overscaled, red sculptured chairs. The lingerie area features hand-blown glass chandeliers suspended from large plaster domes. Each oversized fitting room has flattering uplighting and decorative chandeliers. A shimmering palette of jewel tones
with a metallic underlay dominates the space. Eclectic materials
include club-inspired, segmented mirror mosaics, nostalgic tin ceilings
with finials and monumental decorative pieces that create a sense of
both intimacy and romance. A red drippy chandelier at the store
entrance along with hand-blown, red flaming heart torchre fixtures lend
to the store's distinctive mood.
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