Untitled
Apr 17, 2002 12:00 PM
| AAD:fitch 15425 N. Greenway-Hayden Loop Suite 100 Scottsdale, AZ 85260 (t) 480-998-4200 (f) 480-905-9423 www.fitchww.com |
Location: San Jose International Airport,
San Jose, California Size: 1,182 sq. ft. Category: New Restaurants Firm: AAD:fitch Developer/Owner: |
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 The design
objective for this airport bar/restaurant was to create a consumer
environment that reinforces the Expedia brand and increases awareness
of the Expedia website. The Expedia.com Café provides a place to
relax and recharge, as well as to conduct business or communicate via
the Internet. The virtual brand is brought to life by maintaining the
familiar colors, graphics and brand identity from the website, then
incorporating them into a bricks-and-mortar environment.
A plasma screen outside the front
entrance plays a seasonal travel video on a continuous loop. The video
is positioned under a sound dome to draw the Transumer
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(transportation consumer) to the café entrance.
A ceiling globe mural welcomes the patron. The custom bar top was
designed from a map of the area and incorporates local points of
interest indicated by Expedia icons and pointed to by Expedia "airplane
arrows," as well as travel trivia. A metal ring shelving system
provides bar back storage and display. The floating soffit over the bar
follows the curved line of the bar top, while custom pendant light
fixtures dangling from the soffit illuminate the bar area. The "Road
Warrior" dining tables feature a plug-in for two phone jacks, two
electrical outlets, and Internet connectivity, all free of charge. The
dining chairs have an ergonomic design and hydraulic adjustment. The
floor is a holographic vinyl tile with a diamond pattern that shifts
effect with the angle of view. The result is a unique Internet lounge
that provides the ultimate in convenience for the Transumer
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