Untitled
Apr 17, 2002 12:00 PM
| JGA, Inc. 29355 Northwestern Hwy. Suite 300 Southfield, MI 48034 (t) 248-355-0890 (f) 248-351-3062 www.jga.com |
Location: Huntington Station, New York
Size: 3,875 sq. ft. Category: New Retail Stores Firm: JGA, Inc. Developer/Owner: Michael Anthony |
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 With a
continuing focus on the company's four major merchandising categories,
a series of "habitats" was developed for: Home and office, health and
fitness, lawn and garden, travel and auto. Each zone is designed as a
"store-in-store" area to draw customers to key categories. These
habitats are anchored by rich cherry bentwood canopies and
differentiated by the visual merchandising of the products' uniquely
colored brand packaging.
Signage is suspended from a metallic frame, where lettering hovers on a rippled art glass panel visible from outside and inside the store. The new front rotunda allows for more flexible reinvention and inclusion of product, demonstrations and graphics. Flanking the entrance are key item zones. The wall fixtures, enhanced by under-lit polycarbonate shelving trimmed with an aluminum angled edge, highlight products on display blending classic timelessness and high-tech. The new curved cash wrap zone reflects the same industrial character of the store and is highlighted by a plasma screen that communicates the retailer's role as a cataloguer, Internet retailer and physical store. A major update in the prototype is the
creation of a new habitat for the Temperpedic "sleep shop" located at
the rear of the store. The shop brings together related products in the
sleep category, providing a more private area to test mattresses and
pillows.
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