Untitled
Sep 16, 2002 12:00 PM
| AAD:fitch 15425 N. Greenway-Hayden Loop Suite 100 Scottsdale, AZ 85260 (t) 480-998-4200 (f) 480-905-9423 www.fitchww.com |
Location: Los Angeles, California
Size: 1,200 sq. ft. Category: New Restaurants Firm: AAD:fitch Developer/Owner: |
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 The
design concept of Green Tea Terrace presents Asian green teas and
green-tea-based products to American consumers in a comfortable,
educational setting that encourages the trial of a variety of new
flavors and products. The store achieves just the right balance between
Oriental and cutting-edge trendy design.
The entry area has a computer with a touch screen monitor to allow consumers access to additional information about Green Tea Terrace and the health benefits of green tea consumption. A custom mural runs the length of the back wall of the service area, while a focal lit logo feature draws the eye to the rear of the store and the bulk tea and retail area beyond the service area. Product display features allow customer access to examine products, while product packaging, display and in-store graphics serve to educate the customer on the virtues and versatility of the ingredients. The tone and intensity of the colors
create a unique atmosphere. Rich shades of persimmon and celery with
warm wood tones provide an inviting ambiance. The color palette was
also used in the packaging to create a unified design, which brings the
brand out of the store and into the home. A cultured stone wall
treatment and faux stone floor tiles enhance the look of the store.
This prototype design will then be adapted to future leased
spaces.
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