Untitled
Apr 17, 2002 12:00 PM
| Callison Architecture, Inc. 1420 Fifth Avenue Suite 2400 Seattle, WA 98101 (t) 206-623-4646 (f) 206-623-4625 www.callison.com |
Location: Shibuya, Tokyo, Japan
Size: 17,000 sq. ft. Category: New Retail Stores Firm: Callison Architecture, Inc. Developer/Owner: |
|
 The design
objective for Seibu Shibuya's women's designer shoe floor was to
reposition the department to upscale, working women. The end result was
a retail environment described by the client as an irresistible heaven
for shoe maniacs.
The new concept presents shoes in four
merchandise zones: "Import Selection" contains upscale, fashion-forward
designer shoes. This zone is defined by exaggerated modern shapes in
glass and glowing materials, contrasted with charcoal carpet, dark
mahogany, wood flooring, white lacquer and native hemlock. "The
Marketplace" displays advanced fashion-leader shoes and is
characterized by natural oak slabs with merchandised shelves suspended
on wires with vivid upholstery colors in modern microfibers. "Character
and Basic" is for young, upcoming designers. This zone is set off with
clear acrylic fixturing in futuristic shapes set against white lacquer
and gold-toned geometric wallpaper. The established designer brands of
the "Established Import" zone are showcased with black lacquer cabinets
contrasted with monolithic white interiors and free-standing fixtures
of black lacquer metalwork with crystal acrylic slab tops. Banquettes
of white aniline-dyed leather with charcoal gray accents enhance the
look.
|
||
blog comments powered by Disqus
