Untitled
Apr 17, 2002 12:00 PM
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| Eight Inc. 675 California Street San Francisco, CA 94108 (t) 415-434-8462 (f) 415-434-8464 www.eightinc.com |
Location:
Palo Alto, California Size: 3,600 sq. ft. Category: New Retail Stores Firm: Eight Inc. Developer/Owner: Apple Computer, Inc. |
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Accessories and products are displayed on white Corian consoles. The center of the store consists of low cabinets of black-stained ash organizing more than 300 different software titles and drawing the eye through the space. On the back wall, a 10-foot diagonal rear projection screen displays new products, interactive lectures and educational demonstrations. Light fixtures are integrated in the custom ceiling, consisting of rows of luminous and non-luminous panels divided by aluminum channels. The design of the Apple stores is
simple and efficient. The stores are part of a national retail roll-out
program designed to communicate the advantages of Apple products in the
ever-changing digital world.
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