Untitled
Apr 17, 2002 12:00 PM
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| Callison Architecture, Inc. 1420 Fifth Avenue Suite 2400 Seattle, WA 98101 (t) 206-623-4646 (f) 206-623-4625 www.callison.com |
Location:
Atlanta, Georgia; Dallas, Texas; and Trussville, Alabama Size: 1,000 - 3,000 sq. ft. Category: New Retail Stores Firm: Callison Architecture Inc. Developer/Owner: |
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In addition, the prototype store
concept is designed to accommodate the shopping patterns of three
distinct customer types. A curved product wall attracts the
self-service shopper with an open-sell approach borrowed from cosmetic
retailing. This merchandise wall features vignettes that present the
products as merchandise "stories." To satisfy the curious shopper, the
Live Bar -- an "interactive cafe" type element featuring live phones,
accessories, wireless data devices and Internet access -- offers a
highly interactive play station. The Live Bar also meets the needs of
non-technology savvy customers who desire a lot of interaction with the
sales staff by facilitating interaction with sales associates and
hands-on product experimentation.
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