Untitled
Apr 17, 2002 12:00 PM
| DLR Group 900 Fourth Avenue Suite 700 Seattle, WA 98164 (t) 206-461-6000 (f) 206-461-6049 www.dlrgroup.com |
Location: Hollywood, California
Size: 3,600 sq. ft. Category: New Retail Stores (5,000 sq. ft. or more) Firm: DLR Group Developer/Owner: DFS North America |
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 DFS
Hollywood & Highland Galleria is a fully themed, interactive
specialty retail store designed to give shoppers "The Hollywood
Experience" from entrance to exit. Shoppers walk through a classic
theater marquee and box office entrance against a three-dimensional LA
skyline backdrop, down a "Gone With the Wind" staircase and into the
main Studio-Stage-Set-themed level.
Each product section is integrated into the Studio Stage Set storyline with an individual Hollywood theme. For example, travel items and watches sit within space-age, "Twilight Zone" mural scenery and fixtures. Recognizing that retail trends change quickly, each store section is designed on a flexible module. Any stage set scenery and fixtures may be altered or switched out as product changes, while maintaining the overall Studio Stage Set storyline. Other Hollywood icons permeate the
entire first floor of the store. Lighting consists largely of replica
studio lights on hanging racks that can be rearranged as the client
wishes. Wheeled fixtures are designed after classic Hollywood stage set
storage trunks. Film reel and rigging design elements and sound stage
signage establish visual continuity between product sections.
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