Untitled
Apr 17, 2002 12:00 PM
| FRCH Design Worldwide 311 Elm Street Suite 600 Cincinnati, OH 45202 (t) 513-362-3441 (f) 513-241-5015 www.frch.com |
Location: Newport, Kentucky
Size: 30,000 sq. ft. Category: New Retail Stores Firm: FRCH Design Worldwide Developer/Owner: Project Partners |
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 The IMAX Theatre at
Newport-on-the-Levee was conceived as part of the entertainment
component of this new open-air mixed-use village. The theatre was
designed to incorporate the look of high-tech materials and imagery
that complimented the cutting-edge IMAX film technology. The IMAX
Theatre serves as the high-tech metal "tool shed" of what is a "brick
warehouse district" themed project.
The silver metal surfaces, curvilinear
forms and angular patterns that characterize the project all suggest
the movement of the film through the projector. Circulation through the
IMAX Theatre is a series of compressions through narrow openings that
expand into large volumes, which heighten the effect of the three-story
lobby and the five-story movie screen. The theme of the architecture is
also echoed through the design of the signage and wayfinding systems,
featuring large "billboard" signage and super-scale wall graphics on
the exterior and a high-tech identity sign system on the
interior.
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