SADI 2006 Winner: FILA
May 1, 2006 12:00 PM
Does athletic gear conjure up images of beer-soaked lounging? Of course not. So when Fila wanted to launch a new retail concept in New York City, rising-star firm Giorgio Borruso Design decided that movement would be the message. Along a 50-foot-long canted wall, hundreds of sneakers take flight in swirling formations. Dressing rooms are tucked behind a semi-transparent wall, which transforms customers' movements into theatrical shadows. Existing structural columns, wrapped in shiny metallic skins, are now ellipsoidal vortexes that touch down from an undulating ceiling. The athletic aspirations even extend as far as the plastic seating, whose organic shapes evoke muscles stretching and bulging, striving toward great sportsmanship — and high style.
Project Name
FILA, New York
Location
New York City
Square Footage
4,000
Architect
Giorgio Borruso Design
Client
FILA
Credits
General Contractor
Turner Construction
Structural Consultant
Gilxanz, Murray, Steficek
M/E/P
Ambrosino, DePinto & Schmieder
Lighting Consultant
Horton Lees Brogden Lighting Design
Photography
Benny Chan/Fotoworks
Millwork & Fixtures
Bozzoni
Column & Air Column Covers
eventscape
Ceiling & Wall Sculpture
eventscape
Flooring
V.A.L. Floors Inc.
Audio Visual
CMS Innovative Consultants
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