Timing the Market
Mar 1, 2009 12:00 PM, Jennifer Popovec
Stanbery Memories
To celebrate Valentine's Day, shoppers at Stanbery Development's centers were eligible to win a digital camera/camcorder to capture their post-holiday memories. The promotion, “Valentine Memories a Gift at Stanbery Centers,” awarded 10 shoppers at each of its seven lifestyle centers in New Jersey and Pennsylvania. Participating retailers at the centers had entry ballots available for visitors to fill out through 9 p.m. on Valentine's Day; no purchase was necessary. Shoppers could enter at all participating retailers' stores; however, they were limited to one entry per store. The ten winners were drawn at each of the centers from the combined ballots. Winners were notified the week of February 15 by phone and e-mail.
LEEDing Drugstore
Elephant Pharm, in Walnut Creek, Calif., has been selected as the first drugstore concept to be certified as LEED Gold by the U.S. Green Building Council. The 12,000 — square — foot interior was developed by McCall Design Group. Elephant Pharm, which embraces a holistic approach, boasts a grid of skylights and the entry light shelf permits an abundance of natural light in, reducing the need for artificial light. The design features will be the model for future stores. Additional green building elements also include recycled and renewable materials, paints and finishes.
Forest City Stimulus
Forest City offered a bailout of its own for shoppers. A “Credit Card Bailout” was available at 12 of its U.S. shopping centers to help patrons pay down their credit card debt. The grand prizes, ranging from $1,500 to $2,500, were awarded to shoppers who registered at one of the participating centers. Among the winners were a college student and someone who had lost their job the day before. The promotion that was rolled out in January was intended to drive foot traffic to centers during what is traditionally a slow month. The enter-to-win dates of January 1 through 18 were selected so that at least one winner from each center would be chosen ahead of the arrival of their holiday credit card bill. To increase their chances of winning, shoppers were encouraged to return to the centers daily during that time to reenter. A database will be constructed from the hundreds of names collected at each center and used for future marketing efforts.
Simon's Solar Savings
Simon Property Groups' the Shops at Mission Viejo has been retrofitted with a 173-kilowatt solar facility. The roof at the center in Mission Viejo, Calif., has been outfitted with solar panels as part of its sustainability strategy. The panels will provide the Shops with 130 kilowatts of savings, even on a cloudy or rainy day. It was the largest solar installation by a mall owner in the United States. Simon has entered into a power purchase agreement with Element Markets, a Houston-based developer of clean energy. Simon is poised to be among the leaders in renewable generation in the country. The construction of the solar facility began in December and was completed in 20 days. It did not disrupt business for the center's tenants or customers.
Acceptable Use Policy blog comments powered by Disqus
