Eroding Market Share
Mar 1, 2004 12:00 PM
Winn-Dixie's market share deteriorated in most markets in 2003, according to Trade Dimensions research. Several elements were to blame: sliding same store sales (down 6.7 percent on average), limited new store openings and a large amount of new openings by competitors. In 2002, Winn-Dixie's average weighted local market share stood at 17 percent. For 2003, it dwindled to 15.3 percent.
| Market | Stores | Market Share 2003 | Change YOY |
|---|---|---|---|
| Atlanta | 51 | 5% | -0.10% |
| Raleigh/Durham | 32 | 7% | -0.40% |
| Charlotte, N.C. | 45 | 10% | -0.30% |
| Source: Trade Dimensions | |||
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