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FIXTURING

Jun 1, 2000 12:00 PM, SHOPPING CENTER WORLD STAFF

Choosing the perfect fixtures is simple. Just let the merchandise guide the way. Each of these retailers has specified a fixturing program that reflects its product niche. Clockwise from top left:

Seibu Department Store, Higashi Totsuka, Yokohama-shi, Kanagawa, Japan: Cross-selling potential was important for this suburban retailer. Merchandising hardware by Royal Co. Ltd., Tokyo; Loose fixtures by Yoshichyu Co., Kyoto, Japan.

Burdine's, Aventura Mall, Aventura, Fla.: Sophisticated yet easily approachable fixtures create an almost effortless shopping environment. Perimeter fixturing by J.S. MacLean Co., Columbus, Ohio; Loose fixturing by Breuwer Woodworking, Cincinnati.

Hockeytown Authentics, Troy, Mich.: Black metal floor fixtures combine with authentic Detroit Red Wings lockers convey a sporty spirit. Fixturing by Opto International, Prospect Heights, Ill.; and Ruggiero & Sons, Roseville, Mich.

DFS Galleria, Sydney, Australia: At the queen of all duty-free shops, fixtures are black and white to highlight vendor packaging colors. Custom fixtures by Action Shopfitters, Sydney; Allen & Chapman, New Zealand; and Shears & Mack, New Zealand.

Cori, Shopping Center Iguatemi, Sao Paulo, Brazil: At this specialty store known for spare simplicity, brushed stainless steel and wood create a minimalist palette. Custom fixtures by Belsan, Sao Paulo.

Wolford, New York: At this SoHo hosiery shop, the undulating shape of perimeter fixtures mirrors the curves of a woman's body. Fixtures by NJS, Union, N.J.

Le Gourmet Chef, Deptford, N.J.: Residential elements and old world textures create a homey feel.Wood fixtures by Woodmasters, Bolingbrook, Ill.; Metal fixtures by Dann Dee, Niles, Ill.; Custom metal fixtures by Kot Metalworks, Chicago.


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