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Queer Eye Gets Guys Shopping

Dec 1, 2003 12:00 PM

On days following Bravo's hit TV show “Queer Eye for the Straight Guy,” men are five times more likely than women to go shopping, according to a Jericho Communications survey. Other findings from the poll of 2,654 shoppers at major malls: The day after an episode, haircare products and men's underwear sales more than tripled. Plus, the show's breakout star Carson Kressley would make the best celebrity endorser.


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