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Rave Targets 'Tween' Market

Jan 1, 2000 12:00 PM, Elaine DeSimone

Even young girls just want to have fun. At least, that's what G+G Retail had in mind when it created its newest concept, Rave Girl.

"Rave Girl is a similar concept to Rave, targeting the pre-teen customer, ages 7 to 14," says Josh Podell, vice president of real estate for New York-based G+G Retail Inc. "What we found was a lot of girls coming in to Rave with their older sisters and their mothers. They loved the clothing, but it didn't fit them."


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