On Second Thought
Mar 1, 2009 12:00 PM
About two years into Tesco's experiment in the U.S., the company is now saying that it took the wrong approach in trying to break in. Now it may make big changes to the stores, according to comments by Tim Mason, the head of Tesco's U.S. business, to the Sunday London Times. “We may have assumed that certain elements of the Fresh & Easy brand would do the work for us and we would not have to go down and dirty on price,” he said. A spokesman for the company later told ThePacker.com that Mason's comments were overblown. The spokesperson insisted Mason was speaking more to the downward spiral of the economy over the past eight months. “No one could've known then what the economy was going to look like today. What Tim was saying is that the times and economic conditions have changed. And (Fresh & Easy is) making changes based on what's happening now.”
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