Managment: Marketing
DDR Launches Tenant Incubator Program
Feb 3, 2012, Staff Reports
The program will help new business owners set up shop at DDR properties....
Malls Pull Out All the Online Stops to Boost Holiday Sales
Dec 22, 2011, By Elaine Misonzhnik, Senior Associate Editor
Mall owners continue to boost their reliance on social media to engage consumers....
Macy’s to Start $400M Renovation of its Flagship Herald Square Store
Nov 4, 2011, Staff Reports
Macy's Inc. will start a $400 million, four-year renovation of its Manhattan flagship store....
Nordstrom Opens its Second Store in St. Louis
Sep 30, 2011, Staff Reports
Nordstrom Inc. opened a 177,000-square-foot store at a General Growth Properties mall....
Centro Changes Name to Brixmor Property Group
Sep 28, 2011, Staff Reports
Centro adopts a name change, becoming the second large firm in three weeks to do so....
The Spread of Smartphones Forces the Evolution of Mall Marketing Efforts
Sep 20, 2011, By Elaine Misonzhnik, Senior Associate Editor
The shopping center industry is fast nearing a point when offering customers mobile services enhancing the in-mall experience will no longer be considered a perk, but will become a necessity....
Gym Operator to Invest $20M in San Diego Fitness Clubs
Sep 9, 2011, Staff Reports
Facebook Places Gives Retailers and Landlords New Way to Drive Traffic
Dec 16, 2010, By Elaine Misonzhnik
Facebook now provides tools to help retailers and landlords communicate and provide discounts to people at their stores. ...
Mall Owners Continue to Refine Their Approach to Teen Curfews
Dec 9, 2010, By Elaine Misonzhnik
Mall owners have become savvier at implementing curfews without raising the ire of teen shoppers. ...
Mall Owners Look to Incentives to Boost Black Friday
Nov 24, 2010, By Elaine Misonzhnik
Mall owners around the country will employ a lot of freebies to boost Black Friday traffic counts. ...
Management: Marketing
Nov 10, 2010
Simon Unveils New iPhone App
Oct 21, 2010, By Elaine Misonzhnik
Simon Property Group continues to stake a leadership position among mall companies adopting new technologies....
Mall Owners Work Hard To Keep Pace With Latest Marketing Techniques
Sep 8, 2010, By Elaine Misonzhnik
The proliferation of smartphones and social media continue to transform mall marketing strategies. ...
Store-to-Store Networking
Sep 1, 2010, Elaine Misonzhnik
At a time when consumers place a great importance on value, retailers have become increasingly adept at marketing themselves through discount programs....
Mall Owners Lean on Promotions in Attempts to Boost Back-to-School Sales
Jul 21, 2010, By Elaine Misonzhnik
Mall owners are doing everything they can to turn the back-to-school shopping season into a success, but their sales projections are falling short of ICSC and NRF forecasts. ...
Landlords Can Help Small Restaurateurs Find Success
Jul 20, 2010, By Elaine Misonzhnik
Many landlords are targeting smaller, independent restaurateurs, many of which have no experience operating in a shopping center environment....








