Untitled
Apr 17, 2002 12:00 PM
| WalkerGroup/CNI 95 Morton Street New York, NY 10014 (t) 212-462-8023 (f) 212-645-0461 www.wgcni.com |
Location: New York, New York
Size: 11,500 sq. ft. Category: New Retail Stores Firm: WalkerGroup/CNI Developer/Owner: Tommy USA |
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 Tommy Hilfiger's objective was to design a New York Flagship
Store that would reflect the brand image and effectively present the
company's latest retail concepts. Located at the corner of West
Broadway and Broome Streets in the SoHo District in Manhattan, the
building was completed in November 2001.
The design firm planned 18-foot-high ceilings with expansive storefront windows to create a powerful presence in the heart of this burgeoning shopping district. The design focused on a grand staircase incorporating innovative lighting effects. The downstairs features Tommy's new jeans shop concept, including elements inspired by Hilfiger's original "People's Place" shop where he began his fashion career. The first and second floors showcase men's and women's collections. Company offices are located on the third floor. The designers worked closely with
Hilfiger to create a distinctive look. Integrated elements, such as
media, create an interactive and exciting presence along West Broadway.
Tommy's powerful brand lifestyle concept and SoHo's status as one of
the city's most stimulating shopping districts are combined in the
design to create a compelling new retail environment that is the
ultimate expression of the Tommy Hilfiger lifestyle.
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