SADI 2010 - Cherry Hill Mall
Honorable Mention
Renovated or Expanded Enclosed Center
The renovation and repositioning of Cherry Hill Mall shows that sometimes a simple solution can achieve big results. JPRA Architects' design for the PREIT property took what was best from the original Victor Gruen scheme and added modern flourishes while flooding the center with natural light. The renovation improved the circulation of the mall while seamlessly incorporating 200,000 square feet of new retail space. The execution of the renovation was “nicely done” according to one judge because it “allows you to see the original structure.” Another lauded it for being a “minimal renovation with a lot of bang.” Since the renovation, retailers have seen sales increases averaging 13.8 percent per month.
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