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Que Linda

May 1, 2005 12:00 PM

After discontinuing its Lucy Pereda brand of clothes because, an executive said, they had “limited appeal,” Sears is introducing a clothing line called Latina Life. It's a joint marketing and branding effort between the retailer and Latina magazine. Items in the new line, priced between $36 and $79, will be available at 425 Sears stores in August.



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