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March of the Shirtless

Nov 1, 2007 12:00 PM

The Abercrombie & Fitch flagship on New York City's Fifth Avenue employs a male model to stand shirtless near the store's entrance. A comedy troupe, Improv Everywhere, got wind of this practice and staged a mass walk-in during which more than 100 men removed their shirts. They all walked into the store and milled around. Then, at precisely the same moment, all the participants took their shirts off and continued shopping.



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SADI Awards: Receive national acclaim for your retail store, shopping center or retail design with the 19th Annual Superior Achievement in Design & Imaging (SADI) Awards competition, presented by Retail Traffic magazine. One SADI will be awarded in each of 13 categories. The deadline to submit your entries is Friday, May 30, 2008.
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