Christmas in July II
Nov 1, 2008 12:00 PM, By Elaine Misonzhnik
Local Pride
Developers Diversified Realty launched an annual children's literacy initiative called Project Imagination. The company invited children between the ages of 5 and 14 to share artwork and tell stories about their communities. The program, which included book drives and reading programs, kicked off in September to coincide with National Literacy Month. It culminated with an awards ceremony at participating malls. Children ages 10 to 14 were asked to submit stories addressing “How your city or state shapes America.” Using the same theme, those ages 5 to 9 were invited to enter artwork, including drawings, paintings and/or collages.
In the Loop
The Shopping Center Group announced it will begin marketing its 75-million-square-foot portfolio of managed shopping center through LoopNet's online suite of technology and marketing services. The firm will use LoopNet's REApplications tools to link its 23 retail real estate brokerage offices in 9 states. The technology platform will enable the Shopping Center Group to coordinate its various services, including project management, property and listing management, customer relationship management and commission tracking. The company also hopes to increase efficiencies and use LoopNet to broaden its exposure.
Simon Says “Green”
Simon Property Groups' Mall at Rockingham Park, in Salem, N.H., is lighting the way to environmental sustainability. The developer will reduce carbon emissions at the largest shopping mall in the state by retrofitting 4,400 light fixtures. The move will reduce the mall's energy load by kilowatt hours and generate savings of $100,000 annually. The propertywide installation of energy-efficient lighting will reduce carbon emissions by 885,000 pounds, the equivalent of taking 77 cars off the road every year or planting 110 acres of trees. Through its energy-efficient practices since 2003 at its centers across the U.S., Simon has reduced its carbon emissions by 93,000 metric tons. This year, the U.S. Environmental Protection Agency named Simon Property one of its 2008 Energy Star Partners and cited the firm's outstanding record in energy management.
InWindow Shopping
Developers Diversified Realty, General Growth Properties and Westfield Group are the first developers to turn to InWindow Outdoor to transform vacant mall storefronts into advertising displays. Last month, the firms announced partnerships with the New York City-based outdoor advertising company to roll out a mall-based window advertising concept called Mallways. The medium, initially used in vacant storefronts on city streets, called Storescapes, will be adapted for windows of empty stores and wall space at more than 200 of the developers' malls. Numerous brands have used the outdoor storefront advertising concept. InWindow will offer Mallways to advertisers on a mall-by-mall basis. When an advertiser makes a buy, it will typically receive five ads within a specific mall.
Acceptable Use Policy blog comments powered by Disqus
