PRIMEDIA’S SHOPPING CENTER WORLD DEBUTS NEW FEATURE
Jun 14, 2002 12:00 PM
PRIMEDIA’S SHOPPING CENTER WORLD DEBUTS NEW FEATURE
IN CONJUNCTION WITH AMERICAN DEMOGRAPHICS
PRIMEDIA Integration Efforts Combine Market Data from American
Demographics with Shopping Center World’s In-depth Coverage of
the Retail Real Estate Industry
Atlanta, Georgia – June 14, 2002 – PRIMEDIA’s
Shopping Center World magazine, the leading source of information for
retail real estate professionals, debuted today a new editorial feature
called Market Pulse. The Market Pulse page, developed in conjunction
with PRIMEDIA’s American Demographics, will provide readers with
retail focused information about American consumer preferences and
critical data reflecting current demographic trends in consumer
purchase behavior.
“This is an important step in the ongoing growth of our
magazine. The new Market Pulse page will be extremely valuable for our
readers, as it gives them the opportunity to gain additional insight
about the major changes and trends emerging from the retail
marketplace,” said Ben Johnson, editor-in-chief of
PRIMEDIA’s Shopping Center World magazine.
“The integration of American Demographics content reflects just
one of the numerous opportunities we have to leverage PRIMEDIA’s
vast resources to strengthen already successful publications that lead
their respective industries,” said Warren Bimblick, senior vice
president and general manager of PRIMEDIA’s Financial Services
Group.
The Market Pulse page appears for the first time on page 2 of the June
issue of PRIMEDIA’s Shopping Center World. For additional
information about the news and trends currently impacting the retail
real estate industry, please visit www.shoppingcenterworld.com.
About PRIMEDIA’s Shopping Center World
Shopping Center World is a business publication written for retail
real estate executives. Readers include shopping center developers,
owners and managers, retail chain store executives, finance and
investment professionals, construction personnel, marketing
professionals, leasing agents, brokers, architects and designers.
Shopping Center World is the authoritative link to the people,
companies, products and news that drive the industry. Daily web news
and monthly features, profiles, columns and trends, as well as original
research, are designed to make Shopping Center World informative,
timely and a must for dedicated retail real estate professionals.
Shopping Center World is part of PRIMEDIA’s Financial Services
Group that also includes National Real Estate Investor, Trusts &
Estates and Registered Rep.
About PRIMEDIA’s American Demographics
American Demographics is the monthly magazine for marketing and media
executives and business strategists who rely on credible, accurate
information on emerging consumer trends. Every issue provides
definitive analysis of trends, issues, and events that are shaping --
and reshaping -- consumer markets. There are detailed insights into
spending, growth, and demographics in key consumer market segments.
American Demographics is dedicated to providing marketers with
practical solutions for capitalizing on emerging market opportunities
and crafting successful marketing strategies.
About PRIMEDIA
PRIMEDIA is the new tradition in media. With 2001 sales of $1.7
billion from a unique combination of traditional and new media
properties, it is the leading targeted content and integrated marketing
solutions company in both the consumer and business-to-business
sectors. The Company is the #1 special interest magazine publisher in
the U.S., with more than 290 titles such as Seventeen, Automobile,
Motor Trend, New York, Fly Fisherman, American Baby, Telephony and
American Demographics; the #1 producer and distributor of specialty
video with 18 satellite and digital video product lines, including
Channel One Network; and the #1 news and information group on the
Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More
information about the Company can be found at www.primedia.com.
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Media Contacts: Hawley Strait, 212-446-1877
hstrait@sloanepr.com
Noelle Wojciehowski, 212-462-3658
nwojciehowski@primediabusiness.com
