Research firms to gather Wal-Mart data
Sep 18, 2001 12:00 PM, Misty Reagin
Bentonville, Ark. – Three months after locally based Wal-Mart said it would stop sharing its sales data to third-party gatherers, two market research firms are now asking consumers to help compile information about merchandise sold at Wal-Mart stores.
Stamford, Conn.-based ACNielsen and Chicago-based Information Resources Inc say they will ask a combined 132,000 consumers to record their purchases at Wal-Marts across the nation.
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